Creating microapps as lead magnets
Benefit from the engineering as marketing channel without blocking your own developer resources.
Engineering-as-Marketing is one of the traction channels from the book Traction: A Startup Guide to Getting Customers.
It's defined as:
using engineering time to create useful tools like calculators, widgets, and educational microsites to get your company in front of potential customers. These tools then generate leads and expand your customer base.
Justin Mares - Traction book
With Engineering-as-Marketing, you provide small but useful tools for your customers. They should be related to your main product or audience. Moreover, they need to deliver real value standalone. You're building trust here.
- Your customers should gain a quick win by using your app
- Simplicity is vital - easy to use, easy to get the quick win
- Make it specific. One task only, avoid the complex
- Add one Call To Action (CTA) to get the user one step further in your marketing channel like on your email list
The only downside of this marketing channel is that most companies do not have the developer resources for building these. They either don't have developers, or it is too expensive to reallocate some of them from your main product to your marketing.
This is where I step in.
I'll build your marketing tool at a fixed price without blocking your precious developer resources.